Extreme Advertising Can Be Applicable

While some advertising may seem extreme in portraying the competitor as being far worse than it probably actually is, occasionally you do feel like the victim described in advertising. For example, there is this cell phone commercial by Verizon that criticizes Blackberry users who are not customers with Verizon. The commercial indicates how non-Verizon users cannot use the features of Blackberrys because they do not get service so instead there cell phones function as paper weights. My Blackberry gets service through T-Mobile and rarely do I receive any bars when indoors in the city of Boston which is quite frustrating. Just to make a call, let alone surfing the web, I have to go outside. Yes, I too sometimes feel like my Blackberry functions as a paperweight. It is always interesting when you can relate to seemingly obnoxious commercials. When that is the case, good advertising has taken place.

Here is the commercial I am referring to: